Sustainability & Supply Chain Transparency: How GOM Empowers B2B Trust

“B2B consumers demand transparency in the supply chain - and businesses can no longer hide behind opaque sourcing.”

1. Why supply-chain transparency is no longer optional

In the B2B world, transparency in sourcing and production isn’t a nice-to-have -it’s now a strategic differentiator. Consider these recent findings:

• Only 6% of businesses report having achieved full end-to-end supply-chain visibility.
  
• A 2025 benchmark shows only 27% of companies disclose even partial first-tier supplier lists; fewer than 10% give full details including names and locations. 
• In procurement surveys, 65% of respondents consider sustainability very relevant in B2B sourcing compared to 54% previously.
• Companies emphasising supply-chain sustainability report revenue gains: 25% say they’ve already seen increased revenue due to these efforts.

For buyers (and sellers) on B2B marketplaces, this means: you’ll only win business if you can answer hard questions on where your products come from, how they’re made, under what conditions, and via what route. Transparency drives trust, and trust drives deals.

2. Key transparency & sustainability demands in B2B

Here are the major demands and trends your clients or partners are expecting:

• Full or near-full visibility of production: which factory, which raw materials, what geographic route.
  
• Verification of environmental/social claims: “ethical sourcing”, “low-carbon logistics”, “worker welfare” are no longer marketing fluff but essential tags. 
• Traceability of product journey: from farm/mining to factory to shipping and delivery. Traceability is a core sustainability lever.
• Compliance with regulatory frameworks: including due diligence laws (such as in the EU) forcing companies to map, audit and disclose supply-chain risks.
• Digital tools and data: using IoT, blockchain, data-sharing platforms, standardized metrics to enable transparency, as siloed data remains a major barrier.
  
  
  

3. How GOM Supports Transparency & Sustainability

At GOM we’re positioning the platform not only as a marketplace but as a trusted network with built-in transparency capabilities. Here’s how we help:

a) Verified sourcing information displayed

Sellers on GOM can upload detailed sourcing data: country of origin, production facility, raw-material route, certifications (e.g., ISO, sustainability labels). The platform enables these details to be public or buyer-visible, enhancing trust at first glance.

b) End-to-end product-journey tracking

Buyers and sellers can map the journey of goods: from manufacturing site → log-hub → shipping route → warehouse. GOM supports connecting with digital tags or reference routes so the buyer sees the path - not just the price.

c) Digital documentation hub

GOM provides a built-in repository where suppliers attach key documents: audit reports, environmental/social certificates, supplier-lists, sustainability KPIs. This centralised hub reduces friction and makes transparency part of the deal process.

d) Matching & filters based on sustainability credentials

When buyers on GOM specify sustainability or traceability requirements (e.g., “raw materials from EU only”, “Tier-2 visibility required”), the platform filters and matches them to sellers who have uploaded that data. This enables alignment from day one.

e) Education & onboarding for transparency

We recognise many smaller suppliers struggle with transparency demands. GOM offers onboarding tutorials and best-practice guides on how to gather and present sourcing data, how to track logistics, and how to build trust through visibility — reducing the barrier to entry.

4. Practical next steps for B2B companies on GOM

If you’re using GOM (or plan to), here’s how to turn transparency into competitive advantage:

• Review your supply chain and identify top 3 sources of risk: countries, raw-material tiers, logistics hubs.
  
• Ensure you have certificates, audit summaries or production-journey proof that you can upload and share with potential buyers.
  
• Use GOM’s filters and visibility-features: mark your products as “Traceable Route : Source → Factory → Shipping” so that buyers see it clearly.
  
• Set a modest goal: e.g., “By end of Q1 upload full origin & routing data for 50% of our listings”. Make it visible to your buyers as a badge or highlight.
  
• Communicate: when you win a deal via GOM, briefly note “Verified sourcing and full supply-chain traceability” in your follow-up. That builds momentum.
  
  

5. Why this matters for your business and for GOM

For your business, transparency isn’t a cost centre—it’s a growth lever. Buyers increasingly pay premiums or choose partners based on visibility and verified sustainability claims. A transparent supply chain mitigates risks (regulatory, reputational, operational) and boosts loyalty.

For GOM, enabling transparency means creating higher-value matches, higher trust in the marketplace, longer-term relationships, and a stronger brand as a credible B2B platform. Everyone wins.

6. Final word

In an era where supply chains are global, complex and under intense scrutiny, the winners will be the ones who open the doors, show the journey, and prove their credentials. With GOM you don’t just list products - you build visible, trusted supplier-buyer networks.

Take the step: update your sourcing data, use GOM’s transparency features, and position your business ahead of the curve.
No risk. Just Business.