“92 % of B2B leaders report frustration using online platforms; only 15 % of buyers have smooth experiences.”
In the B2B world, digital transformation is no longer optional—it’s essential. But that doesn’t mean it’s simple. According to industry research, the majority of B2B decision-makers still feel frustrated with their online platforms, and a very small fraction of buyers report genuinely smooth digital experiences. That gap is exactly where GOM steps in.
1. The real barriers to B2B e-commerce adoption
Before we talk about solutions, let’s face the facts: why do many companies resist or struggle with moving online?
- Legacy mindsets & habits: Many B2B organisations are used to phone, email or in-person ordering processes, and change is seen as risky or unnecessary.
- Complexity of B2B operations: Unlike B2C, B2B transactions often involve multiple stakeholders, custom pricing, bulk orders, contract terms, and integration with back-office systems.
- Poor user adoption = lost ROI: One major study shows that 60% of digital transformation projects fail because ongoing user engagement wasn’t properly addressed.
- Trust, data & technology gaps: Companies may lack technical skills, worry about data security, or have fragmented systems, barriers that slow down or prevent adoption.
- Experience mismatch: Buyers now expect seamless digital experiences (because in their personal lives they get them), but many B2B platforms still feel clunky.
In short, the technology is available—but making it work for users, making them switch behaviour, is the challenge.
2. How GOM solves it: a streamlined user-adoption journey
At GOM, we’ve built our platform and onboarding process specifically with these human and organisational barriers in mind. Here’s how we make adoption easier, quicker and more effective for our newest Buyers and Sellers.
- a) Guided onboarding + role-specific start steps
- Right after signup, new users receive a welcome tour: seeing the dashboard, how to submit/use listings, how to explore matches, view offers and track deals.
- We provide role-based quick-start guides (Buyer vs Seller vs Distributor) so each user only sees content relevant to their tasks: placing/receiving orders, managing offers, shipping or invoicing.
- A “first-deal” checklist appears: e.g., set up company profile → upload catalogue/listing → browse matching opportunities → send first message.
- b) Interactive tutorials + video library
- Short 2-3 minute video modules walk through key features (e.g., “How to find a verified Buyer”, “How to manage your company profile”, “How to respond to an RFQ”).
- On-demand webinars (monthly) where users can ask live questions, see demonstrations, and hear top-user tips.
- A searchable Knowledge Base with FAQs, screenshots, best-practice workflows, and downloadable PDFs.
- c) Personalised support + onboarding check-ins
- New accounts (within the first 30 days) receive a proactive outreach from a GOM onboarding specialist: “How are you finding the platform?”, “Any blockers?”, “Can I show you …”.
- Quarterly check-ins help users adopt more advanced features over time (bulk ordering, custom pricing dashboards, analytics).
- Dedicated “Getting Started” support channel for rapid response on first-deal issues (technical, profile visibility, matching problems).
- d) Visible value early & ongoing engagement
- We emphasise low-risk first deals: suggestions for small-scale orders, simple contracts, buyer verification done by GOM - so new Sellers feel safe, new Buyers feel confident.
- Built-in progress tracking: e.g., “Your first 3 connections made”, “Your first offer received”, “Your first shipment booked” - this gamification builds momentum.
- Regular “what’s new” update emails when we release new features, along with how-to guides and success stories from other users.
- e) Metrics & feedback loop
- Key performance indicators we monitor include: platform login frequency, number of connections made, first transaction completed, repeat orders.
- We actively gather feedback from new users on platform usability, feature clarity and onboarding process, then iterate quickly to remove friction.
3. Practical Tips for Companies Joining GOM
If you’re new to the GOM platform, these key steps will help you integrate smoothly and start building valuable business connections faster:
- Complete your company profile early – Include your brand information, logo, market focus, and product or service categories. A detailed profile helps attract relevant Buyers and Sellers.
- Upload your first product or service listings – Even a basic catalogue enables the platform’s matching engine to connect you with potential partners.
- Set clear goals for your first months – Define what success looks like for your business on GOM (e.g., new connections, inquiries, or first completed transactions).
These steps ensure you understand how the platform works, engage proactively, and get measurable results from your digital B2B presence.
4. Why this matters — for you and for GOM
When you adopt GOM fully and early, you benefit from:
- Faster growth: verified network, lower friction, fewer manual processes.
- Greater trust: our verification and onboarding process builds credibility for you.
- Better ROI: fewer platform-barriers means you start transacting sooner and more frequently.
- Competitive edge: while many still struggle with old systems, you’re moving ahead.
For GOM, your adoption means stronger network effects, higher-quality matches, more active community - and that means more value for everyone.
5. Final word
Transitioning your business to a digital-first B2B marketplace is no small step -it involves people, processes, technology and mindset. But with the right partner and the right onboarding approach, it doesn’t need to be painful.
At GOM, we’ve built our platform with that reality in mind. We’re not just offering a portal- we are providing the guided hand, and the momentum you need to make digital B2B trade walk, run and scale.
So sign in, complete your profile, watch that first tutorial and let’s start trading the modern way. No risk. Just Business.
